The Beatles gift George Harrison called “biggest disaster”
As they were the biggest band on the planet, it was only natural that The Beatles should have an array of hangers-on. Whilst there are several notable mentions, none are as mystifying as Alex Mardas, the Greek electronics engineer also known as ‘Magic Alex’.Famously, Mardas’ nickname was awarded to him by his close friend and the band’s frontman, John Lennon. As is well-documented, Mardas was so close to Lennon between 1965 and 1969 that he eventually secured the role as head of Apple Electronics, a division of The Beatles’ multimedia company, Apple Corps. Demonstrating the ineptitude of Mardas, despite his colourful imagination, Apple Electronics set out to revolutionise the electronic market, but due to his impractical designs, the division failed in its objective.
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