McCartney Times

When the Beatles came to Jacksonville in September 1964, a Florida Times-Union writer, on assignment in the Gator Bowl in the midst of more than 20,000 screaming teenagers, gave this assessment of the British band: “Three of them play guitars. Ringo pounds the drums and they all sing after a fashion.”Meanwhile, an editorial in the paper wrote off the “mop-topped ‘artists'” — notice the quote marks around ‘artists’ — as just a “passing fad,” one that fits the “mores, morals and ideals of a fast-paced, troubled and frenetic era.”

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Source: New book chronicles the Beatles in Jacksonville and Florida