Beatles Branding: Sony/ATV Taps Epic Rights to License Lennon/McCartney Lyrics | Billboard
June 20
08:58
2016
Sony/ATV Music Publishing — long the market leader — has enlisted global branding, licensing and rights management firm Epic Rights to help put the lyrics of some of the most classic Beatles songs on everyday products. The arrangement, announced on Wednesday, is specific to John Lennon and Paul McCartney’s Northern Songs catalog, comprised of more than 180 tracks.Epic Rights will be charged with developing the licensing program, which could result in a flood of Beatles lyrics on things like thoughtful greeting cards (“Hey Jude”), door mats (“Hello Goodbye”) or coffee (“A Day in the Life”).
Source: Beatles Branding: Sony/ATV Taps Epic Rights to License Lennon/McCartney Lyrics | Billboard
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