Hulu hopes the Beatles and ‘skinny’ OTT will finally be its ticket to ride
Hulu may be a digital platform, but it wants to be seen on equal footing with TV networks. And, armed with approximately 12 million subscribers, an upcoming Beatles documentary by Oscar-winning director Ron Howard and a new over-the-top service coming in 2017, Hulu may get its wish as it celebrates its 10th year.”It’s just a big period of change for TV as we know it,” Hulu’s senior vice president of advertising sales, Peter Naylor, told CNBC.He said consumers are getting fed up with cable and satellite providers, so there is an opportunity for Hulu to provide a viable alternative — and that its owners ABC, NBC and Fox are on board with the idea.
Source: Hulu hopes the Beatles and ‘skinny’ OTT will finally be its ticket to ride
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