Happy 80th birthday, Peter Asher!
Happy 80th birthday, Peter Asher!
Peter Asher, after over 60 years in the entertainment business, is long overdue for an assessment of his life and career. He is the only person who has been wildly successful in every facet of the music industry – hit-making performer, award-winning record producer, superstar artist manager, and major label vice-president. Yet his influence and innovations are mostly unknown; he was arguably the first producer to use samples, while other early recording experiments influenced The Beatles.
But the book – done with his blessing and cooperation – is more than about one amazing man and his incredible career; it is also a look at the last 60 years of popular music told by the artists and insiders who shaped it, filtered through the life of a man whose talent, intelligence, honesty and business sense earned the respect of all with whom he worked.
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