McCartney Times

There’s nothing quite like placing a song with a film, TV series, video game or advertisement to give it a completely new lease of life, years or decades after it was released. Synchronisation, or syncing as it’s better known, is the holy grail for artists and their labels, an opportunity to licence a song in a whole new context to a whole new audience and marketplace.

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Source: The making of Tom Petty’s Full Moon Fever: “George Harrison went to the store and bought a ginger root, boiled it and had me stick my head in the pot to get the ginger steam to open up my sinuses. Then I ran in and did the take” | MusicRadar