McCartney Times

You probably know the story. After forming in Liverpool in the 1950s and establishing themselves as one of the most popular beat outfits in Hamburg, The Beatles went on to achieve frankly astonishing feats — securing 20 hit singles, breaking America and crafting one of the most enduring concepts albums of all time. Yes, the Fab Four’s era-defining climb to the top is well-documented, though it’s rarely been talked about with an eye on one of the most essential components of their success: their fashion.

It’s important to remember that no other artist – apart from Elvis Presley – sparked the kind of mass adoration The Beatles saw with Beatlemania. Arriving at a time when more families had a television set than ever before, The Beatles represented a new kind of celebrity culture, one that was shaped by the ubiquity of programs like The Ed Sullivan Show. The prominence of television made style and design more important than ever, imbuing clothing with a new significance. Understandably, The Beatles’ classic straight-cut look, which saw them sport mop-top haircuts and formal suits, was essential in helping the group establish a strong public image.

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Source: Tracing The Beatles’ career through their iconic fashion