McCartney Times

After igniting the British invasion with their early rock ‘n’ roll submissions and packed-out, screaming gigs, The Beatles looked to capitalise on their success by releasing films to accompany their music releases. At the time, it was a novel idea for a band to create a feature-length movie and their first, the Richard Lester-directed musical comedy A Hard day’s Night, was a resounding success.

After the success of A Hard Day’s Night, in which the four starred alongside Wilfrid Brambell of Steptoe and Son, The Beatles reunified with Lester for Help! This second effort in the realm of cinema was their first in colour and has been considered a seminal work of avant-garde filmmaking over the decades since, but at the time, it wasn’t as well received as its predecessor.

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Source: What George Harrison really thought of The Beatles movies