Battle of the Beatles Books
This year, a fresh wave of Beatlemania is sweeping the nation, thanks in part to the November release of Peter Jackson’s acclaimed docu-series The Beatles: Get Back. A renewed appetite among readers for Beatles books has shot two titles—The Beatles: Get Back and Paul McCartney’s The Lyrics—onto the bestseller list. We took a look at both titles and spoke to the minds behind them.
The Beatles: Get Back
by the Beatles (Callaway Arts & Entertainment)
Pub date: October 12
Page count: 240
Price: $60
YTD sales (per BookScan): 61,300
The backstory:
“Eighteen months ago, Callaway devised a global launch plan to support Peter Jackson’s The Beatles: Get Back film trilogy in collaboration with Apple Corps, the Walt Disney Company, Universal Music Group, WingNut Films, the Wylie Agency—which assembled a 10-language simultaneous co-edition—and our distributors: Ingram in the U.S., Canada, and the U.K., and our international English-export distributor, Thames & Hudson. We integrated our combined marketing, sales, and publicity efforts for this once-in-a-lifetime project.
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Source: Battle of the Beatles Books
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