McCartney Times

Battle of the Beatles Books

Battle of the Beatles Books

Battle of the Beatles Books
December 18
12:17 2021

This year, a fresh wave of Beatlemania is sweeping the nation, thanks in part to the November release of Peter Jackson’s acclaimed docu-series The Beatles: Get Back. A renewed appetite among readers for Beatles books has shot two titles—The Beatles: Get Back and Paul McCartney’s The Lyrics—onto the bestseller list. We took a look at both titles and spoke to the minds behind them.

The Beatles: Get Back

by the Beatles (Callaway Arts & Entertainment)

Pub date: October 12

Page count: 240

Price: $60

YTD sales (per BookScan): 61,300

The backstory:

“Eighteen months ago, Callaway devised a global launch plan to support Peter Jackson’s The Beatles: Get Back film trilogy in collaboration with Apple Corps, the Walt Disney Company, Universal Music Group, WingNut Films, the Wylie Agency—which assembled a 10-language simultaneous co-edition—and our distributors: Ingram in the U.S., Canada, and the U.K., and our international English-export distributor, Thames & Hudson. We integrated our combined marketing, sales, and publicity efforts for this once-in-a-lifetime project.

Read more, click link below…

Source: Battle of the Beatles Books

About Author

Martin Nethercutt

Martin Nethercutt

Martin A Nethercutt is a writer, singer, producer and loves music. Creative Director at McCartney Studios Editor-in-Chief at McCartney Times Creator-in-Chief at Geist Musik President (title) at McCartney Multimedia, Inc. Went to Albert-Schweitzer-Schule Kassel Lives in Playa del Rey From Kassel, Germany Married to Ruth McCartney

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