The Beatles project George Harrison wanted nothing to do with
If Simon Cowell had been born a few decades earlier and got his grubby mitts on The Beatles, he would have undoubtedly labelled them a brand, not a band.Dollar signs would have rolled in his eyes as he realised the lucrative potential of a group so ubiquitous and adored. And sure, as history has rolled on, The Beatles have become something of a retrospective brand, used by various people and places to cash in on cultural nostalgia. But that was never the case during the important and active parts of their career.
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