McCartney Times

Their first, almost unheralded gig was at the Majestic Ballroom in Mill Street on April 17, 1963, about a month before their first album, Please Please Me, was released and made them household names.By the time The Beatles played the Odeon in Dunstable Road on September 6, 1963, and the Ritz in Gordon Street on November 4, 1964, their fame preceded them and hundred of fans queued for the performances.

Source: Please Please Me with memories of The Beatles in Luton – Dunstable Today