McCartney Times

Search “music documentary” on Amazon Prime and you’ll get back nearly 10,000 results. To put that number in perspective, it’s five times what turns up when you search “hamster accessories,” ten times more than “tiny robots.” It would take 1.7 years to watch all of them, and that’s without bathroom breaks.

So when Amazon Prime announced the launch of its Coda Collection last month, they had their work cut out for them. How do you get members to pay an extra $4.99 per month for a “curated library of over 150 rare and never-before-seen concert films, documentaries, and more from the biggest names in music”? One way would be to convince them that this is more than just another subscription channel.

“The way the world appreciates music is evolving and changing,” said Janie Hendrix, sister of Jimi and CEO of Experience Hendrix, in the press announcement. “The Coda Collection is how we grow with that change. It transcends basic music streaming and takes fans on a real journey into the heart of the songs they love and the artists, like Jimi Hendrix, who created those songs.”

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Source: Jeff Bezos has 150 rare concert films he wants you to watch | Music | csindy.com