McCartney Times

Stella McCartney: ‘I wanted to identify a new generation of young women who are more than just beautiful models; women who have something important to say. Grimes doesn’t try to be anyone but herself so she was an obvious choice for the Pop campaign. We met in New York and our conversation wasn’t what I would call light. We have a lot in common in that we care about sustainability, environmental responsibility and protecting the creatures around us through vegetarianism. She’s totally uncompromising and reminds me a lot of my mother [the late musician and animal rights activist Linda McCartney] in that sense.’Watching Grimes in front of the camera is so refreshing; she’s very animated and in the moment. She came to the shoot for the Pop campaign with the top of her head purple and the bottom pink and said, “I dyed it last night, it didn’t really come out right.” We had the best hairdressers on hand and could have made her the perfect blonde but it’s not who she is. It’s not often women are allowed to be themselves in a beauty campaign. We wanted to capture the real Grimes, a woman who doesn’t try too hard to be cool or fashionable. Her style is bold, courageous and honest. She doesn’t compromise herself for anyone. There aren’t many people like that. Grimes is a one-off.’

Source: Stella McCartney On Why Singer Grimes Inspires