McCartney Times

Universal Music’s merchandise business Bravado has announced a new deal to represent The Beatles in North America, with a promise to develop new merch opportunities for the Fab Four brand across “retail, licensing and e-commerce” in the US and Canada.

The Beatles company Apple Corps had a partnership with Bravado before, but in more recent years has worked with Sony Music’s merch business The Thread Shop. By re-allying with Bravado, it means Beatles merch activity is back within the same group as the band’s recordings, which are controlled by the Universal record company.

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Source: The Beatles return to Bravado for more merch adventures | Complete Music Update