1 in 3 Gen Zs are unfamiliar with The Beatles, says survey – Radio X
May 20
10:03
2022
A survey has found that a third of Gen Zs don’t know about The Beatles.
Roberts surveyed 2,000 respondents made up of Gen Zs (aged 16-23) and Boomers (aged 74+) to investigate how familiar each demographic is with various artists and if their tastes have developed over time.
Though the Beatles weren’t universally known amongst the younger generation, the results aren’t that bleak. While 1 in 3 Gen Z-ers didn’t know of The Fab Four, 68.97% of them did.
In fact, The Beatles were the most recognised artists among the demographic when it came to older music, followed by Elvis Presley (67.24%), Whitney Houston (67.24%) and Queen (66.81%).
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Source: 1 in 3 Gen Zs are unfamiliar with The Beatles, says survey – Radio X
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