Peter Asher CBE (born 22 June 1944) is a British guitarist, singer, manager and record producer. He first came to prominence in the 1960s as a member of the pop music vocal duo Peter and Gordon, before going on to a successful career as a manager and record producer.
Asher was born at the Central Middlesex Hospital. When he was eight years old, he began working as a child actor, and appeared in the film The Planter’s Wife, and the stage play Isn’t Life Wonderful. At the age of ten, Peter played the appealing central juvenile part in the 1954 film version of Isn’t Life Wonderful, along with stars Cecil Parker and Donald Wolfitt. In 1955 he was endearing playing the youngest brother Johnny in Escapade, based on Roger MacDougall’s play. The film starred John Mills & Alastair Sim. He also appeared in the ITV series, The Adventures of Robin Hood. He is a member of Mensa. While attending the independent Westminster School as a day boy, he first met fellow pupil Gordon Waller (1945–2009), and they began playing and singing together as a duo in coffee bars. In 1962, they began working formally as Peter and Gordon. Their first (and biggest) hit was the 1964 Paul McCartney song “A World Without Love.”
Asher later read philosophy at King’s College London. Asher is the son of Dr Richard Asher and Margaret Eliot, and the older brother of actress and businesswoman, Jane Asher, and radio actress, Clare Asher. Jane Asher was, in the mid-1960s, the girlfriend of Paul McCartney. Through this connection, Asher and Waller were often given unrecorded Lennon-McCartney songs to perform.
After Peter and Gordon disbanded in 1968, Asher took charge of the A&R department at the Beatles’ Apple Records label, where he signed a then-unknown James Taylor and agreed to produce the singer-songwriter’s debut solo album. The album was not a success, but Asher was so convinced that Taylor held great potential that he resigned his post at Apple to move to the United States and work as Taylor’s manager. Asher produced Paul Jones‘ rendition of the Bee Gees‘ “And the Sun Will Shine” which was released as a single (only in the UK). He also produced a number of Taylor’s recordings from 1970 to 1985, including Sweet Baby James, Mud Slide Slim and the Blue Horizon, JT and Flag.
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