The-Beatles-with-Ed-Sullivan-1964
Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television personality, sports and entertainment reporter, and longtime syndicated columnist for the New York Daily News. He is principally remembered as the creator and host of the television variety program The Toast of the Town, later popularly—and, eventually, officially—renamed The Ed Sullivan Show. Broadcast for 23 years from 1948 to 1971, it set a record as the longest-running variety show in US broadcast history. “It was, by almost any measure, the last great TV show,” proclaimed television critic David Hinckley. “It’s one of our fondest, dearest pop culture memories.”
Sullivan was a broadcasting pioneer at many levels during television’s infancy. As TV critic David Bianculli wrote, “Before MTV, Sullivan presented rock acts. Before Bravo, he presented jazz and classical music and theater. Before the Comedy Channel, even before there was the Tonight Show, Sullivan discovered, anointed and popularized young comedians. Before there were 500 channels, before there was cable, Ed Sullivan was where the choice was. From the start, he was indeed ‘the Toast of the Town’.” In 1996, Sullivan was ranked number 50 on TV Guide’s “50 Greatest TV Stars of All Time”.
In the 1950s and ’60s, Sullivan was a respected starmaker because of the number of performers who became household names after appearing on the show. He had a knack for identifying and promoting top talent and paid a great deal of money to secure that talent for his show.
Although Sullivan was wary of Elvis Presley‘s “bad boy” image, and initially said that he would never book him, Presley became too big a name to ignore; in 1956, Sullivan signed him for three appearances. In August 1956, Sullivan was injured in an automobile accident near his country home in Southbury, Connecticut, and missed Presley’s first appearance on September 9. Charles Laughton wound up introducing Presley on the Sullivan hour. After Sullivan got to know Presley personally, he made amends by telling his audience, “This is a real decent, fine boy.”
Sullivan’s failure to scoop the TV industry with Presley made him determined to get the next big sensation first. In November 1963, while in Heathrow Airport, Sullivan witnessed Beatlemania as the band returned from Sweden. At first he was reluctant to book the Beatles because the band did not have a single released in the US at the time, but at the behest of a friend, legendary impresario Sid Bernstein, Sullivan signed the group. Their initial Sullivan show appearance on February 9, 1964, was the most-watched program in TV history to that point, and remains one of the most-watched programs of all time.[The Beatles appeared three more times in person, and submitted filmed performances later. The Dave Clark Five, who claimed a “cleaner” image than the Beatles, made 13 appearances on the show, more than any other UK group.
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