• "Know Thy Customer" - how technology allows us to develop one on one relationships with consumers.
• "Crashing Through the Glass Ceiling- From Above" - stealth methods for women in business.
• "The Online Global Village" - marketing is no longer a local proposition since the inception of the world wide web.

Ruth is a respected music industry veteran, communications expert and strategist with a strong marketing, cross-promotions, and entrepreneurial background. She has provided consulting and production services for Fortune 100, corporate, high-tech, higher ed. and entertainment companies.

As co-founder of McCartney Multimedia, Inc, Ruth has developed working relationships with significant leisure industry leaders around the world including Capitol Records, MGM/ Mirage, American Express Travel, Morey Management, Dodge, Warner Bros and British Telecom. Her work has ranged from new media strategies and technology consulting to development of database management solutions and marketing programs. In addition, Ruth has also served as advisor to projects for non-profit and higher education organizations including the original web presence for the Duchess of York's Chances for Children, WheelsForHumanity.org, The Feminist Majority and Loyola Marymount University.

Founded in 1995 in Nashville, TN, MMI is a Creative Solutions provider which has designed custom Flash, HTML , eCRM and e-commerce presences for clients such as Clint Black, Richie Sambora, David Cassidy, Paula Abdul, America, Andrew Gold, Steve Tyrell, Oleta Adams and others.

Ruth's brainchild is the online Customer / Fan management tool iFanz® iFanz.com® technology provides online data management and fan correspondence broadcasting to both MMI clients and others including LeAnn Rimes, REO Speedwagon, Kellie Coffey, and the Estate of Tupac Shakur.

Educated in England at West Kirby County Grammar for Girls, the North West Stage School and the Royal Ballet, being trained in the theatre, Ruth saw a need to combine communcation and entertainment. In her formative years in Liverpool, UK, she assisted at home in sorting, filing and replying to fan correspondence addressed to her step-brother Sir Paul, as well as helping her mother Angie create The Wings Fun Club in 1972.She devised a sophisticated data management, PHP platform and reporting software which allows users to manage their customer or fan base directly online. More information can be seen at http://www.ifanz.com

Formerly, Ruth was a singer/songwriter and recording artist on BMG/Jupiter Records and has headlined tours in Russia, Lithuania, Armenia, Uzbekistan, Turkmenistan and Siberia for a total of 9 times. Ruth has a long-standing commitment to charitable, philanthropic, and international associations. She has served on boards and been active in organizations including: KidsCharities.org, Feed The Children, The German American Chamber of Commerce, and in 1991 she received Russia's top honor as Woman of the Year at a ceremony on March 6 - International Women's Day at the Duma Parliament House in Moscow.

Ruth is an accomplished cook, speaks fluent Bavarian, a hobby songwriter, Ruth is 42 and lives at the beach in LA with her husband Martin Nethercutt and their 5 orange cats Alumor, Skeezitz, Yahoo, Number Four and Eudora.

For public-speaking enquiries, please call
310 301 8166 xtn 100 or email
info@mccartney.com