News

Outsource International

Introducing: Outsource International, McCartney's official Sales / Business partner in Arizona.
Yes, folks it's official, McCartney now has officially set up shop in Scottsdale, Arizona.

The wonderful team of Outsource International
Photo from left to right:

Roger Levy (Esq.), David Miller, Martin (bedhind), Donavon Ostrom, Ruth McCartney, Jim Thomas, Judy Curran and Tom Headley.

Besides developing McCartney product, sales and financial strategies, Outsource has introduced the iFanz system to the world of politics. Using iFanz as creative and email deployment engine, candidate Len Munsil of Arizona brought more awareness of current issues to the voter via a creative iFanz email campaign.

(Click on graphic to the right to view full size.)

Thanks to all the fine people of Arizona that made our trip fun and successful. We will be back soon.Okay, enough with the pillow talk. Team, Go To Work!

DaVinci Institute presents: MySpace Boot Camp.
Denver, CO

Our trip to Boulder was an exercise in patience with regard to the challenges of air travel today. We found ourselves in Boulder, CO at the same time the John Mark Karr / Jon Benet Ramsey story started to develop. We left LAX for Denver Airport on August 17th. Apparently our luggage did not. Anyhow - that's another story...so, wearing our best new Target outfits, we presented an overview of iFanz at the participants of the DaVinci Institute's "MySpace Boot Camp". It was a very informative day with detailed instructions on how to use MySpace as a potential marketing platform for individuals as well as small business.

We'd like to thank all the participants for inspiring us and for having the patience to listen to us online geeks. Thanks especially to Deb and Thomas Frey for hosting a very exciting event and for their charming hospitality, catered by Chef Kyler Frey at their home. Thanks to all in Colorado!!!

Sycamore Mineral Springs

We're happy to announce that the renowned "Sycamore Springs Resort" has signed a marketing contract with both McCartney's Creative Services and iFanz Communications. This wonderful property is located in San Luis Obispo, California and is the sister property of Two Bunch Palms in Desert Hot Springs.
We are going to be involved with the interactive marketing and email communications for both of the KingVentures properties. Here's a little excerpt from Sycamore Springs web site:

According to some sources, the word ‘spa’ originated in a municipality in the Belgium province of Liege, where the town’s famed hot springs were frequented as early as the 14th Century. The town’s name, Spa, is a Latin acronym derived from the phrase “Salus Per Aqua” or “health through waters.” There are precious few “true” spas in the United States and Sycamore Mineral Springs Resort is among the finest.

Soaking in hot mineral spring baths is an ancient healing practice tracing its roots from the early Egyptians and Romans to our contemporary worldwide culture. Whilst “taking the waters” has been a time honored tradition in Europe prescribed by physicians and paid for by health insurance companies, it is only now, in the 21st century, being defined by Americans seeking more from their spa experience than superficial pampering. With its hundred year history, Sycamore Mineral Springs Resort is among the first true American Spas to emerge with a commitment to integrating the full spectrum of healing arts from exercise, nutrition, massage and skin care, to meditation and psycho-dynamic therapies. We recommend all McCartney clients to stay at this enchanted and relaxing resort! And watch out in the coming months for the "Great Spa Debate" - what do you think? Is a strip-mall / shopping center nail parlor really a spa? Hmmmm.

RevItUp®

NetSpots, Banner and Radio Campaigns

AMCI's Rev It Up Events (sponsored this year by Chevrolet), hired McCartney to create their NetSpots, banner and radio campaign materials for 2006. You are listening to Sean Phillips' commercial soon to be aired in LA, Dallas, Miami, Chicago, New York and DC. You heard it here first!

This fun family day out is the world's largest performance driving school and National racing competition, and gives participants a chance to not only get behind the wheel of a brand new Corvette, but also possibly win a brand new Chevy Cobalt SS.

For more info about dates and tickets, please check out www.revitupracing.com

Ratzenberger.com

John Ratzenberger recently visited with McCartney Multimedia to discuss his upcoming web site Ratzenberger.com. The star of "Cheers" and Discovery Channel's "Made in America" is constructing a searchable database directory for "American Made or Assembled in America Companies". This web site will also feature a subscription area for advice on how to start your own business, conversations with business leaders and CEO's in the "Members' Business Class Lounge", networking opps. etc.

It's going to be an invaluable resource for locating artisans, patriots, Mom and Pop operations and also for companies looking for suppliers of U.S made parts for their goods. Or you just might fall for a "U.S. Made" sandbox for the kids to play in. Grow your mind, and you grow your future....

JR trivia - did you know that he actually created his own role of Cliff in "Cheers" at the audition? He asked the producers: "can I read for the "know-it-all"? Since they hadn't yet thought of one, and John aced an impromptu characterization on the spot, the character of Cliff was born. Now you know.

The following McCartney and iFanz Toolz will be used in the construction process:
Content Management System, Admin System, Media Manager, US wide small business / companies database, iFanz and an e-marketing program.
Watch this space for launch notification!

Ruth visited the Macy Gray Music Academy in North Hollywod this month to get a first look at what Macy and her team are doing to help kids learn about not just music, but also the music business. This non-profit, founded by Grammy winner Macy is a hands-on small class size Academy which you will be hearing MUCH more about in upcoming issues.
It is a private non-profit school committed to providing a consummate musical learning experience for all individuals. The Academy offers intense instruction in music performance, theory and production. Students achieve discipline, gain self-confidence, and demonstrate the creativity that every person needs to succeed in life.
Vision and Mission
* Advocacy for music education as an essential part of learning
* Access for children who may not have music programs in their schools, as well as children who lack the economic resources to receive a proper music education.
* Educate at least 500 students annually.

Read a recent LA Family article here
(Read entire article...)

"Think About The Children"
The project is a CD for Charity which will benefit Nevada Charities and raise money for the sponsors' chosen causes. Songs have alreeady been donated to the album by Ruth, Bobby Womack, Benny Mardones and Eddie Money with many more to come...watch this space.
For sponsorship information, please contact Angels On Earth.

McCartney visits with client Fishman Transducers in Boston, Mass.

In February, branding expert and McCartney team member John Burnes flew to Boston to meet with T.J. Baden and McCartney client Fishman Transducers about moving the brand forward and providing positive marketing solutions. Fishman Transducers is the world's leading designer and manufacturer of acoustic amplification products, including pickups, microphone/pickups, acoustic amplifiers and audio imaging services.

Company president and founder, the legendary Larry Fishman (above, right), talked shop (and jazz) with John, showcasing the excellent lineup of Fishman Acoustic Amplification products. McCartney is excited to be of service to Larry and the great Fishman legacy.

If you buy any Aura or Amplification product by Fishman during April, you'll receive a year's worth of free strings! Make sure you sign up for dealer information and details at their iFanz form.

Now Online

We have recently launched the new web presence for the legendary Two Bunch Palms.com in desert Hot Springs, CA. Built by Al Capone in the 1920's, this newley renovated desert gem is under new ownership by the San Luis Obispo based Boutique Hotel Collection.

Hot mineral pools 24|7, world class Spa treatments and an incredible menu and wine list make this the perfect getaway from the LA, San Diego or even Las Vegas areas. If you have time, fly cross country into Ontario and you will be 40 minutes away from paradise. Return to tranqulity at Two Bunch Palms.

Call 1-800-472-4334 and mention McCartney.com. They'll treat you right, we promise!

McCartney goes HD

We are proud to announce the latest addition to the McCartney.com family of products and services. Introducing the brand new HiDef Film and Content Library Division.

The Age of Convergence of TV and the Internet is upon us. In the not too distant future only one wire will come into the average home, and that that one wire will carry all telephone, television, and data communication; with the capability of simultaneously accessing and viewing all material on the same video monitor. High-speed broadband connectivity will eliminate any discernible quality differences between video and audio that originate from an Internet source, and the video and audio that originates from a traditional television or radio broadcast outlet. This will permit the seamless blending of television and Internet content.

Why HD (High Definition)?
We built the HD division anticipating our clients needs for the immediate future. For almost everything filmed and produced HD is becoming the standard. The merging of TV and internet demands that you have your website pulling the richest graphics and Highest Standard of Film and Picture quality.

So why not update your product to the HD standard?
For your company marketing and media campaign we can now offer a complete solution from HD DVD for broadcast television to NetSpots for the internet. The look and feel of your brand / product can now be integrated throughout all media distribution outlets in a cost efficient and exciting new way. Let us help you streamline your company / products presence.

Being able to offer our clients the full range of digital content and media services is very exciting for us. So please contact us for your company’s HD media needs today.

For 2005 news archives, click here.