The School of Film and Television at Loyola Marymount University approached McCartney to produce a comprehensive Web-based invitation package for the retirement of Tom Kelly, LMU's then-dean.
McCartney responded by producing:
- a NetSpot, with embedded video of Tom Kelly "personally" inviting alumni of LMU's School of Film and Television to his retirement party
- a coordinated e-mail dissemination
- a Website that served as the party headquarters
- Tom Kelly TV: reminiscences with Tom Kelly delivered via the Web, produced exclusively for this project
The Results:
- alumni reconnected with the school
- alumni were impressed at the technical prowess of a media school
- Tom Kelly given a grand sendoff
- modest budgets met
a crowded party!
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