Announcing his new Greatest Hits CD 2, Clint Black sent out a NetSpot Campaign to all the Country Music Radio Station Program Directors via email. In a very traditional environment such as Country Radio, Clint Black was the first Country Music Artist that didn't just ship a CD by mail, but made the Program Directors opt-in via email if they would like to receive the CD.
Results: Cost Efficient Marketing, True Opt-in trackable results. Clint is also a good friend of the McCartney family.
(Click the graphic on your left to view NetSpot Campaign.)
See his interview on the making of his web site on TechTV.
(4.3 MB Quicktime Clip)
