Case Study

Thomas Nelson Publishing

Tasks performed: NextDoorSavior.com
Design a web site based on existing book artwork with additional music samples from an accompanying CD.

Tasks performed: Ted Dekker.com
Design of two flash NetSpots themed around the content of the books. In the case of the Trilogy NetSpot, we were also charged with setting up 15 different versions for dissemination through various retailers, as well as Ted's iFanz list. The email campaign featured a viral-marketing contest--readers were encouraged to forward the NetSpot to as many friends as possible, which increased the odds of winning and iPod.

Testimonial: WestBow Press will take an entertainment versus a literary approach to its marketing. "Movie companies have discovered how to promote story in the most emotive, memorable way possible. Books are entertainment. The power of the story is what draws people. We are creating mini-movie trailers to engage readers in the story. Our interactive e-mails will allow people to sample the writing as we send the authors out to meet the retailers and the consumers to share their own ideas and personalities," said Arnold.

teddekker.com trilogy trailer | thr3e trailer

Next Door Savior

back