Texas Instruments Incorporated. The Group's principal activity is to develop, manufacture and sell a variety of products used in the commercial electronic and electrical equipment industry. The Group operates through three segments: Semiconductors, Sensors and Controls and Educational and Productivity Solutions. The Semiconductor segment consists of digital signal processors, analog integrated circuits, standard logic devices, reduced instruction-set computing microprocessors, micro controllers and digital imaging devices. .
McCartney Mutlimedia, Inc. produced the "Earworm" jingle for the DLP devision of Texas Instruments. The main goal was to creatively evoke a "musical" brand awareness similar to: .i.e (Intel, THX, etc.)
Through the use of an iFanz account consumer can now correspond with directors endorsing the new technology as well tell Texas Instruments about DLP consumer product through an online focus group.
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