McCartney Times

Paul McCartney is bringing fans into his world by way of virtual reality through a six-part series of VR experiences created to support the June 10 release of “Pure McCartney,” his new retrospective album surveying the music of his career after the Beatles disbanded.The ex-Beatle has teamed with VR producer–publisher Jaunt to create the segments that explore a handful of songs on the new album in a 360-degree video format.The first two segments, for the songs “Dance Tonight” and “Coming Up”, launched Tuesday with additional segments due Tuesday for “My Valentine (Part 1),” June 7 for “My Valentine (Part 2),” June 10 (for “Mull of Kintyre”) and June 14 (“Early Days”).“Filmed in his private home studio, each experience allows fans to embark on a personal journey with Paul as he recounts memories and anecdotes while sharing archived and never before seen footage,” a statement says.

Source: Paul McCartney mines virtual reality for ‘Pure McCartney’ release – Fredericksburg.com: Music